The growing popularity of
the Internet has brought various businesses and organisations into the same
platform. The Internet has also enabled every kind of business and cause to use
this global platform for increasing their reach and better communication. Among
all, social networking for non-profits is
gaining rapid recognition. The benefits of social
media for non-profit organisations are manifold.
Internet technology has
opened up many new avenues that aid in the functioning of charitable
organisations. The non-profit organisations can engage the social media for fundraising, creating awareness, networking and
also for sharing information for newer collaboration and prospective
partnerships. These objectives of a non-profit can be achieved through various
platforms in the internet world. Some of the popular ways to use internet technology for non-profits is through search
engine optimisation, social media marketing, social bookmarking, blogging and
e-mail marketing.
The Akshaya PatraFoundation is one such non-profit organisation that is harnessing the potential
of social networking for non-profits.
Akshaya Patra is a non-profit organisation working towards the cause of
providing free mid-day meal to Government school children in India. Currently
it feeds 1.3 million children, everyday in 20 locations of nine states. Being
present in platforms like Facebook, Twitter, YouTube and other bookmarking and
networking sites along with its official website, this organisation has
realised the potential and global accessibility that can be achieved through social networking for non-profits.
Here are few instances of
how social networking for non-profits can
benefit charitable organisations. Currently, Akshaya Patra has 51,261 fans in
its Facebook page; when compared to last quarter, there is a 100% increase in
the reach. Tweets and re-tweets by famous personalities, to name a few, Helen
Clark of United Nations Development Programme (UNDP), Sonu Nigam from the
entertainment industry or Rajdeep Sardesai of CNN-IBN, in its Twitter profile
has seen the impact that was created. Through its presence in YouTube, the
organisation has reached out to 111,115 viewers. Akshaya Patra is also present
in Google Plus, Pinterest and LinkedIn.
The internet technology for non-profits enables an
organisation to share vast information on a global platform. It helps to remain
connected with existing supporters and also reach out to new potential
supporters. It helps in creating brand awareness and generating funds. An
official website allows the donors or visitors to seek information on all
grounds like cause of the organisation, its vision and mission, financial
transparency, authenticity, achievements, presence of the organisation,
beneficiary stories, organisation structure and impact studies.
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